Vibe TV is a fully registered and incorporated Satellite TV channel, and is supported in Pakistan by Media Unlimited (Pvt.) Ltd (MUPL). Vibe TV has been set up as an independent and private global satellite television channel to fulfill the entertainment needs of television viewers in Pakistan and across 131 countries Worldwide.
The primary objective of the channel is to provide the viewers with up-beat entertainment, having a mix of information, music, fashion, theatre, cooking, travel, news and current affairs programs presented with a spanking new look. Vibe TV also provides a great opportunity for cross-cultural promotion. Vibe TV's target viewer ship is 14 years and above (male female) with the sec class B & C.
No Compromise on the Quality...
The entire process from footage gathering to the final up linked transmission is entirely digital. There is no reliance on the previous generation analog format. As a result, there is no compromise on the picture and sound quality.
The management and the Team consist of professionals from the Electronic Media industry with years of hands-on experience in multiple disciplines. The departmental heads and their team consists of experienced core professionals having exceptional skills, required to successfully run and manage satellite TV channels.
Advertising Options on Vibe TV
RODP Commercial Air Time
The most common of all marketing opportunities is the commercial airtime. Advertisers place their commercial messages during or between programs for communication with their target audience. The commercial airtime is offered under various packages such as periodic deals, spot advertising, RODP and ROS packages. The packages have been designed to provide the advertisers with the maximum mileage at an economical cost. Besides the on-going packages, there are special offers for special days such as Eid, Independence Day, New Year, etc.
Vibe TV airs short 2 - 3 minutes segments throughout the day. These segments cover various topics such as beauty tips, health tips, traveling etc. These segments are open for branding. The segments are aired at a high frequency on a daily basis. Special segments may be created for the advertiser to provide brand relevance.
Certain programs such as magazine shows, format based shows and game shows are made of smaller segments. The individual segments of such programs are open for branding by various clients. The advertisers are provided maximum mileage by ensuring that other segments within the program are not offered to competitors for branding. The mileage of such branding is far greater than the use of commercial airtime as it provides the opportunity of being part of the program and also communicating the brand message on a stand alone basis.
Program branding offers the unique opportunity to associate brands with popular and brand relevant programs. Maximum mileage is ensured by providing category exclusivity to the advertiser. The advertiser may brand existing programs or provide self produced programs for airing on the channel.
Among all available options Day Branding offers the highest mileage. For one entire day the brand gets the maximum exposure in terms of high frequency of commercials, special messages, scrolls, break bumpers etc. The brand may use this option for promoting any important news such as brand launch or extra mileage on significant days such as Independence Day, Mother's Days etc. The brand also receives category exclusivity within the day thereby ensuring maximum mileage.
Special Programs cover all programming catering directly to the brand needs. It also covers programs on special events such as Eid, Independence Day, Basant etc. These programs are mostly one-off programs and provide special content.
Vibe TV can provide special coverage at all ground events being organized by the advertisers. The coverage includes promotion, recording and airing of the event. Since the event is owned by the advertiser therefore category exclusivity is followed.
Terms & Condition
- Material and release order to be provided at least 4-days prior to the telecast date
- Vibe TV will not be held responsible in any respects if the material / release order is not provided within the communicated timelines.
- The above mentioned costs are inclusive of agency commission and exclusive of GST.
- The offer is over and above any existing commitments with the client.
- The offer is valid for 15 days, after that Vibe TV has the right to change the costing or forward the proposal to another interested client.
- Payment to be made in favour of Media Unlimited (Pvt) Ltd through cross cheque.
+92-21 354 00 137 - 9
+92-21 356 87 479
+92-21 356 87 482
Fax : +92-21 356 81 988|
URL : www.nvibe.tv